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Squeezing out a profit

Squeezing out a profit
Wednesday 06, 2010

To read the original Guide Magazine Article Click Here
By Jonathan Vatner

Eyal Feldman is a self-made man. He didn't go to business school. Almost everything he knows about production, sales and marketing he learned himself.
And yet, by any measure, Feldman is a big success. He is the creator of Boy Butter, a personal lubricant that is sold all over the world. Walk into any shop that sells lubes and...

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